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Emoti Labs Appoints James Catoe as New Managing Director of SEL Research & Development

Updated: Jun 13

SALISBURY, NORTH CAROLINA – May 31, 2024 – Emoti Labs, a fast, growing, start-up, research and development company dedicated to Social-Emotional Learning (SEL) programs for elementary schools, today announced the appointment of James Catoe as its new Managing Director. James brings a wealth of experience and passion for SEL to this critical role.


A Champion for Social-Emotional Learning:

James is a recognized expert in the field of SEL. He leverages his deep understanding of behavior psychology and human cognition to develop innovative, research-backed programs designed to equip elementary school children with essential social-emotional skills. Through his leadership at Emoti Labs, Catoe has established the company as a frontrunner in the development of engaging and effective SEL curricula for young learners.


Proven Track Record in Applying Behavioral Science:

Prior to Emoti Labs, James boasts extensive experience in applying behavioral psychology principles to design highly successful employee training programs for Fortune 500 companies and personal development programs for individuals. His expertise in behavior change and skill development is a valuable asset to Emoti Labs' mission of empowering educators and nurturing well-rounded students.


Pioneering Social and Emotional Well-being:

James' commitment to fostering social-emotional well-being extends beyond the classroom. He is credited with pioneering the first-ever Green Skills Curriculum for the US. This innovative program demonstrates his dedication to not only promoting social and emotional intelligence but also fostering environmental consciousness in young minds.


Looking Forward with James Catoe's Leadership:

"We are thrilled to welcome James as our new Managing Director," said Emoti Labs Interactive Media Director, Malik Williams. "James' passion for SEL, combined with his proven track record in research and development, makes him the perfect leader to guide Emoti Labs to even greater heights. We are confident that under his leadership, Emoti Labs will continue to revolutionize the way SEL is delivered in elementary schools."


About Emoti Labs:

Emoti Labs, creator of the Lurnsters program, is a leading force in Social-Emotional Learning (SEL) with over two decades of experience developing character education programs for Fortune 500 companies. Fueled by a mission to empower educators and cultivate well-rounded students, Emoti Labs has delivered over 300 million hours of interactive learning to more than 20,000 recipients. Pilot studies show a remarkable 95% increase in student self-awareness after using Emoti Labs programs.  Their flagship program, Lurnsters, is designed to foster emotional intelligence in students. Recognized by Essie Mae Academy for its innovative approach to STEAM, Entrepreneurship, and SEL intervention, Emoti Labs is dedicated to advancing the field of emotional science research while empowering educators to nurture a generation of socially and emotionally intelligent students.

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